Content Ideas for April ‘23
It’s official – Spring is here! Hurrah for lighter evenings, baby animals frolicking about, tulips and mini eggs (a.k.a top tier choccies!)!
April is also just a few days away - if you’re stuck for ideas of things to share on social grab yourself a cheeky Hot Cross Bun and spend five mins here with me.
In this blog post I’ll be sharing 5 quick content ideas that are easy to implement as well as my curated a list of awareness days that are taking place this month.
5 quick content ideas.
I know that as a small business person you have *A LOT* of stuff going on so we need ideas that are going to be quick and easy to create, provide opportunities for engagement with your audience as well as shining a light on the products and services you offer.
So, lets dive in:
Share a top tip
Everyone loves a top tip or hack to doing something.
Service based? Think about your audience and what they would find useful e.g a time saving tip or something you have implemented within your business that could be of use.
Products your thing? Tips to increase the longevity of your products are a great starting point e.g best ways to wash / clean or how to get the best out of using them
Testimonials
Sharing a testimonial is a great way to further build up trust with your audience, plus it also shows potential customers what a brilliant catch you are. Think about including images of the work if applicable and tagging your happy customer where possible so they can re-share with their audience to.
Behind the Scenes
People love getting to know more about the person / people behind the brand so think about sharing some behind the scenes content. You could package an order to show the care you take and processes, show how you get that perfect shot at a photoshoot or share a shot of your creative workspace.
Live Q & A
More at home with video? A live Q & A is a great way to engage with your audience plus after you can share the replay on your feed and in turn re-share it again another time.
Before you go live make sure you give your audience plenty of notice so that your audience can join you and get involved.
Re-introduce yourself and your brand
It’s always good to regularly re-introduce yourself on your socials as you steadily build your audience. An re-introduction is great to share as a reel or a static post and in terms of what to share, keep it relaxed and fun – I’ve popped a few prompts below to get your creative juices flowing:
A little about you (where you come from, likes / loves, pets and family etc)
Why you started your biz
Your favourite thing about what you do
Your hidden talents
Your favourite foods or dishes to cook
Celebrity sightings
Your hobbies / things you love to do when you aren’t in work
Awareness Days
Awareness days provide a great way for you to start a conversation with your audience as well as increasing your engagement. (Just make sure you include the hashtags)
As we know there are awareness days for a whole range of weird and wonderful things as well as social, economic and charitable causes, so it’s important to choose which ones align with you and your business rather than creating content for each and every one.
Not sure what to write about? Here are some caption writing prompts for you:
Talk about why you support the charity / that awareness day
Share any products / services that align with the day e.g the selection of teas you serve in your café for National Tea Day
Easter opening hours, wishing your customers a fab Easter break, special Easter offers you are running.
What’s going on this month
17th March to 2nd April - Great British Spring Clean
All month - Stress Awareness Month
All month - National Pet Month
1st April - April Fool’s Day
2nd April - World Autism Awareness Day 2023
2nd April - International Children's Book Day
4th April - International Carrot Day
5th to 13th April - Passover
6th April - New Beers Eve
6th April - Maundy Thursday
7th April - Good Friday
9th April - Unicorn Day
10th April - Easter Monday
11th April - World Parkinson's Day 2023
17th April - Malbec Day
18th April - World Heritage Day
21st April - National Tea Day
21st & 22nd April - Eid al-Fitr
22nd April - Record Store Day
22nd April - Earth Day
23rd April - International Macaron Day
23rd April - St. George's Day
23rd April - World Book Night
23rd April - National Asparagus Day 2023
25th April - Penguin Day
26th April - Stop Food Waste Day 2023
29th April - International Dance Day
** please note this is not a full list of the Awareness days running in April, just a good selection which can be used by a variety of business owners **
and finally …
As well as posting all this fab content please make sure that you are also engaging with your audience to as social media isn’t just a one way street. Reply to comments, point them in the direction of your products and services or other content they may find useful, even as ask what they want to see from you in the future. Not only will this help build your audience further but it can help you to shape your social calendar going forwards.
Hope this post has provided you with some inspo for your posts these coming weeks.
Happy posting
Need some further help with your socials? Why not get in touch and let me know what you are looking to achieve, I can support you with your overall social strategy as well as monthly account management and content creation.
